Brand Builder. Story curator. Experience Designer.
WellWoman is a Certified Holistic Health Coach for new and experienced moms looked to take control of their health and bodies. She is based in San Francisco. The original name was going to be "Bubbles of Health" but I helped WellWoman to see that name would be limiting and was a bit too juvenile than what WellWoman has to offer. WellWoman also needed a tagline, as I suggest for most of my logo clients, so people know in an instant who they are and what they have to offer. I developed the tagline as well. Well Woman is about peace, strength and balance in a new mothers world in both the physical and mental form. This short line summed up that message. It covers the "who" and the "what" and piques interest deeper.
Charm City Kombucha
Friends of mine set out to make Baltimore's first and only "local Kombucha." They wanted a design that spoke to their audience; health conscious, active and educated individuals. This audience wants to make beneficial, healthy decisions for themselves that better their bodies. Charm City Kombucha wanted a design that was bold, eye-catching, noticeable and inspiring.
Quick insight into the logo: The nautical star is used as a symbol of Baltimore’s historic port city with connotations of a good luck charm, a symbol of guidance and a reminder of home. The “laurels” or leaves on either side of the star frame the mark but also symbolize the black tea and oolong tea leaves used to make Kombucha. The simple, universal symbol of health, a medic cross, rests between the laurels (tea leaves) as a reminder of the many health and medicinal benefits of Kombucha.
Identity design for a Bakery and Sweets Shop in Hampden.
Logo and tagline redesign for a non-profit organization whose mission is to provide housing, opportunity and education often missed by foster youth who become young adults in Baltimore.
"Summer of Thanks" logo design & campaign
Kathleen Egan & Associates
KEA creates fully-online courses as well as hybrid courses for organizations that want to transition to an online classroom and create sustainable programs that build their internal capacity.
I was tasked with developing a logo that spun off of their original color scheme that would simplify their wordy name and develop a tagline that gave a quick glimpse into their business.
Howard County Public School
Logo Design & Tagline Development
CourseArc is a company that develops innovative solutions that combine instructional design best practices with cutting edge technical development.
Logo and Package Design
Spec work packaging for a zit fighting night cream (aka. toothpaste). A rebranded & repurposed household item.
American Urology Association
The American Urology Association hosts its annual meeting in a new place each year. It brings a close to the year behind and leads and guides the year ahead. My job was to was to brand the event giving it a face and and a tone that was professional and inviting and that spoke to the locale of the meeting site.