Branding process
This in-depth process allows us to to gain clarity in uncovering your brand’s DNA. Brand clarity is essential for purposefully communicating your brand. In the end, we’ll have developed a deep foundation for your brand’s messaging and visuals and a plan to bring it to life – guaranteed to take your business to the next level.
Discovery
Workshop
Working Strategy Session
Summary: A deep-dive workshop to get to know and understand your brand, as a team.
Objective: To record the executive team’s input on the brand today (and tomorrow) that will shape the strategy we use in design and messaging. This process defines the essence of the brand and provides the framework for the steps ahead.
Discovery Workshop includes:
• Brand Positioning
• Your Brand Story
• Mission & Vision
• Shared Core Values
• Ownable Brand Differentiators
• Target Audience Personas
• The Brand DNA
Brand Strategy
Strategy Presentation
Summary: Brand Strategy Presentation
Objective: This presentation is a confirmation of the concepts we discussed discovery workshop. It is the strategy document that holds the key to shaping the brand we will build together. It’s important to have a brand document that we all can agree that confirms where the brand is headed and will shape the direction of the communication and visuals.
Brand Strategy Presentation:
• Final Positioning Statement
• Target Audience Personas Developed
• Assessment of Current Identity and Suggestions
• Updated Visuals Explored (Stylescape)
• Identified Marketing Opportunities
Brand Roadmap
Design Execution Presentation
Summary: Development of Brand Elements and Marketing TouchPoints
Objective: A presentation of the living breathing brand. Mockups (visuals & messaging examples) are presented for all of the marketing elements identified for the launch.
Branded Touchpoints Presentation:
• Identity presentation
• Marketing TouchPoints presentation - A “Brand Playbook” for launch and ongoing marketing efforts
• File hand-off with continued art direction partnership